Our Privacy Policy was developed as an extension of our commitment to the highest level of integrity in dealing with our customers. The Privacy Policy is designed to assist You in understanding how We collect, use and safeguard the personal information You provide to Us, and to assist You in making informed decisions when using the Site. The Privacy Policy will be continuously assessed against new technologies, business practices and Our customers’ needs. The Privacy Policy, as it may be amended from time to time, is incorporated into and made a part of the Terms of Use and is subject to the terms and conditions of the Terms of Use.

When You visit the Site You may provide Us with two types of information: personal information You knowingly choose to disclose that is collected on an individual basis (“Personal Information”), and Site use information collected on an aggregate basis as You and others browse the Site (“Use Information”).

PERSONAL INFORMATION

By registering with our site, You choose to sign up to receive Our emails and You will need to give Personal Information. As You opt into the email notification program, You will need to provide Your name and email address . Also, You may be asked to provide Your name, address, telephone number and other Personal Information. In addition to providing the foregoing information, if You choose to correspond further with Us through email, We may retain the content of Your email message together with Your email address and responses. We provide the same protection to these communications that We employ in the maintenance of information received by mail and telephone.

Broadly speaking, We use Personal Information for purposes of administering Our business activities, providing electronic promotional flyers, customer service and making available other products and services to Our customers and prospective customers. Occasionally, We may also, but are not required to, use the information We collect to notify You about special offers We think You will find valuable. The lists used to send You communications are developed and managed under Our traditional company standards designed to safeguard the security and privacy of Our customers’ Personal Information. You are being given the opportunity, by registering on the Site, to receive electronic promotional flyers and other communications from Us, and the opportunity, by emailing Us, to notify Us of Your desire not to receive these flyers and communications.

USE INFORMATION

Similar to other commercial websites, We may utilize a standard technology called “cookies” and web server logs to collect information about how the Site is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages and products viewed, time spent at the Site, and the websites visited just before and after the Site. None of this information is associated with You as an individual.This information assists Us to design and arrange Our web pages in the most user-friendly manner and to continually improve the Site to better meet the needs of Our customers and prospective customers.

Cookies are a feature of web browser software that allows web servers to recognize the computer used to access a website. Cookies are small pieces of data that are stored by a user’s web browser on the user’s hard drive. Cookies can remember what information a user accesses on one web page to simplify subsequent transactions with that website by the same user or to use the information to streamline the user’s transactions on related web pages. This makes it easier for a user to move from web page to web page and to complete commercial transactions over the Internet. Cookies should make Your online experience easier and more personalized. Cookies help collect important business and technical statistics.

Web server logs log IP addresses, which is the location of Your computer or network on the Internet, for security and safety reasons Web server logs allow Us to count how many people visit the Site and evaluate the Site’s visitor capacity. We do not use these technologies to capture Your individual email address or any personally identifying information about You although they do permit Us to send focused online banner advertisements or other such responses to You.

INFORMATION DISCLOSED TO OUTSIDE PARTIES

From time to time, You may notice offers from third parties advertised on the Site. We do not sell Personal Information to non-related companies. We may provide aggregate information about Our customers, Site traffic patterns and related Site information to third parties, but this information will not include Personal Information, except as otherwise provided in this Privacy Policy.

SHARING INFORMATION WITH STRATEGIC PARTNERS AND AFFILIATED PARTIES

We may enter into strategic marketing alliances and web development alliances where a third party may be given access to Personal Information (including, without limitation, the information in the Personal Information Section of this Privacy Policy) and User Information for the purpose of providing You information regarding products and services, and to permit certain parties to monitor, host, develop and maintain the Site.

SECURITY OF INFORMATION TRANSMISSIONS

We do not encrypt all Personal Information that You send Us. We do not scramble information en route and decode it once it reaches the Site. Information and email that You may sent to Us may not be secure. However, We do use servers that are located in a locked, secure environment and encryption, such as the Secure Socket Layer (SSL) software, to secure highly sensitive data such as credit card information.

HOW DO WE PROTECT YOUR INFORMATION

As We deem it necessary, Our operations and business practices are reviewed for compliance with corporate policies and procedures governing the security, confidentiality and quality of Our information. Our corporate values, ethical standards, policies and practices are committed to the protection of customer information.

WHAT ABOUT LEGALLY COMPELLED DISCLOSURE OF INFORMATION

We may disclose information when legally compelled to do so, such as when We believe that the law requires it or for the protection of Our legal rights.

THIRD-PARTY LINKS TO OUR SITE

We are not responsible for the practices employed by websites linked to or from the Site nor the information or content contained therein. Often, links to hosts and other websites are provided solely as pointers to information to topics that may be useful to the users of the Site. Please remember that when You use a link to go from the Site to another website, Our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including websites that have a link on the Site, is subject to that website’s own rules and policies. Please read those rules and policies before proceeding.

YOUR CONSENT

By using the Site You consent to Our collection and use of Your Personal Information, Use Information and all other information as described in this Privacy Policy. If We change Our Privacy Policy, We will post those changes on the Site to keep You aware of what information We collect, how We use it and under what circumstances We may disclose it.

SPORTS HANDICAPPING SERVICE, LLC RESERVES THE RIGHT TO AMEND THE PRIVACY POLICY FROM TIME TO TIME AT ITS SOLE DISCRETION, WITHOUT NOTICE TO YOU, BY POSTING SUCH REVISED PRIVACY POLICY ON THE SITE. YOUR USE OF THE SITE FOLLOWING ANY SUCH CHANGE CONSTITUTES YOUR AGREEMENT TO THE MODIFIED PRIVACY POLICY, IF ANY. THE DATE OF THE MOST RECENT REVISION OF THE PRIVACY POLICY IS LOCATED AT THE BOTTOM OF THIS DOCUMENT. YOU SHOULD REVIEW THE PRIVACY POLICY WHENEVER YOU USE THIS SITE.